New York Times

[Taking Superparents in Hand]
Clifford Greenhouse, the president of the Pavillion employment agency in Manhattan, estimated that at least 10 percent of the personal assistants he places started as nannies, significantly more than a few years ago. He sees the transition as a natural one. “I often refer to nannies as personal assistants for kids, because they’re so involved on scheduling and shuttling and party planning for the children,” he said. “As the children grow older it’s natural that nannies, instead of buying all the presents for the children’s birthday parties, are asked to get reservations at local eateries and coordinate travel logistics for the parents.”